air jordan 2009 announced

the jordan brand announced this weekend the official release of the air jordan 2009. these shoes have been seen around this blog a couple months ago, and you're starting to see them more often now. it's in jordan's new commercial debuting on broadcast television during the nba all-star festitivies this weekend.

nba players richard hamilton, ray allen and chris paul are already rocking these as game shoes. a sleek looking pair of basketball sneakers, the air jordan 2009.

shoes are on sale now for a jordan-typical $190.

lead the charge

the jordan brand has a new commercial set for the nba all-star weekend this upcoming weekend. it's unbelievable. that's all i need to say about it. it features carmello anthony, joe johnson, chris paul and rip hamilton.

there's also a cameo of the jordan 2009, can you spot it?

missionG

so a few weeks ago, i started seeing these "be G" advertisements all over the city, some saying to be righteous. some saying be justified. some saying be real. be g.... and i couldn't understand it for the life of me. was it google trying to start something new? no, they aren't that hip anymore. what else was g? was it a marketing campaign for a movie? then i started seeing these commercials with tiger woods, bill russel, mohammad ali and lil wayne doing the voice over about what g is...hell, even the jabbawockeez were in the commercial. i couldn't understand what the deal was.

then came the next array of advertisements showing gatorade's thunder sign. and it all became clear what "G" was. but it's much more than just a drink campaign anymore. gatorade has created a whole new level of advertising/marketing with their new iniative, entitled mission g, a new online sports and entertainment network showcasing athletes and others on their road to finding the "g" and what the "g" is all about.

from videos of people like kevin garnett and tiger woods on the path to finding their "G" to an online TV show hosted by fonsworth bentley...they are creating something unreal and refreshing for everybody. with so much negativity around us, gatorade is working ad agency chiat | day to develop a new brand of entertainment charged with ideas of self-worth, self-evolution, inspiration and a positive mode to living.

can't get mad at that.

here's one of their commercials, featuring jordan, tiger woods, eli manning, usain bold and others...

check out the site: www.MissionG.com

jordan in 2009

looks like mike is changing it up this year. as 2008 brings the close of the jordan number collection (I - XXIII), the airness himself is now going to be dropping kicks with the year associated with it. no word on if that'll mean only a pair a year...but with the amount of detail that mj and his crew put into each pair of kicks... makes it all the worthwhile.

credits: hypebeast