3sixteen - spring 2009 collection

3sixteen, a line out of nyc has been around for a little bit, but before, they were known for having some pretty distinctive graphic tees, and a couple cool urban designs here and there. for some time now, they slowly have been taking steps at re-inventing themselves, and in their spring 2009 collection video... looks like that process is complete.

the video takes on a life of it's own, and has a high aesthetic value as a video itself. mix that in with some some original apparel design, and you have a whole new brand. the detail put into each shot is incredible.

not to mention, you have to love the line at the end of the video..."redestined for greatness."


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